Logos and Brand

Table of Contents

Logos

Primary

The I'm Logo

The shortened primary logo for all uses.

SecondaryWide

The Inclusive Mobility Logo, Wide

The full-length official logo for more formal use. Used in contexts, where a wide horizontal logo is more appropriate.

SecondaryNarrow

The Inclusive Mobility Logo, Narrow

The full-length official logo for more formal use. Used in contexts, where a narrower logo is more suitable.

Icon

The I'm Icon Logo

The icon to be used when the logo has to be communicated in a very small space.

Large signs

The I'm Sign Logo

The Logo to be used on signs, when the sign is large or near enough to allow for smaller text.

Small signs

The Icon Sign Logo

The Logo to be used on signs, when the sign is not large or near enough to allow for smaller text.

Logo variations

Color variants

There are four color variants of each logo. Always attempt to use the Primary version of the logo, unless you have a specific reason to select another color variation.
  • Primary:Use whenever possible.
  • Black:Use, if using colors is not an option, for example in B&W prints.
  • Dark primary:Use, if the logo has to be used on a dark background.
  • White:Use, if using colors is not an option and the logo has to be used on a dark background, for example in B&W prints.

Primary

Black

Dark primary

White

File format variants

There are two file formats available for download, SVG and PNG.
  • PNG:Preferred format for easy use as image, with transparency.
  • SVG:Preferred format, when logo has to be used in larger formats, where scaling indefinitely is vital, or when using an SVG is more convenient.

SVG

PNG

Colors

I'm Red

Primary shade of red to be used as the main brand color. Suitable for both light and dark backgrounds. Intended for use as accent color.

Pure Black

Pure black as the primary workhorse color for most content.

Pure White

Mostly for backgrounds.

Fonts

Inter

Primary font to be used everywhere on the brand. Weights from regular (400) to bold (700) are to be used. Bold (700) weights are for headlines only.

Inter.

InterInter