Logos and Brand
Table of Contents
Logos
The I'm Logo
The shortened primary logo for all uses.
The Inclusive Mobility Logo, Wide
The full-length official logo for more formal use. Used in contexts, where a wide horizontal logo is more appropriate.
The Inclusive Mobility Logo, Narrow
The full-length official logo for more formal use. Used in contexts, where a narrower logo is more suitable.
The I'm Icon Logo
The icon to be used when the logo has to be communicated in a very small space.
The I'm Sign Logo
The Logo to be used on signs, when the sign is large or near enough to allow for smaller text.
The Icon Sign Logo
The Logo to be used on signs, when the sign is not large or near enough to allow for smaller text.
Logo variations
Color variants
- Primary:Use whenever possible.
- Black:Use, if using colors is not an option, for example in B&W prints.
- Dark primary:Use, if the logo has to be used on a dark background.
- White:Use, if using colors is not an option and the logo has to be used on a dark background, for example in B&W prints.
Primary
Black
Dark primary
White
File format variants
- PNG:Preferred format for easy use as image, with transparency.
- SVG:Preferred format, when logo has to be used in larger formats, where scaling indefinitely is vital, or when using an SVG is more convenient.
SVG
PNG
Colors
I'm Red
Primary shade of red to be used as the main brand color. Suitable for both light and dark backgrounds. Intended for use as accent color.
Pure Black
Pure black as the primary workhorse color for most content.
Pure White
Mostly for backgrounds.
Fonts
Inter
Primary font to be used everywhere on the brand. Weights from regular (400) to bold (700) are to be used. Bold (700) weights are for headlines only.
Inter.
InterInter